Hoy Elijo is Bayer’s female health education platform, designed to
bridge the gap between medical information and everyday
conversations.
The project focused on building a distinctive communication system
capable of engaging younger audiences through an approachable,
culturally relevant, and visually recognizable identity. From
strategic foundations to execution, the work encompassed visual
identity development, content architecture, tone of voice, color
systems, typography, graphic assets, and social media design.
By combining educational content with an accessible and contemporary
visual language, the platform transformed sensitive health topics
into conversations that feel informative, inclusive, and easy to
engage with.
The result is a scalable brand ecosystem that strengthens Bayer’s
communication with women while maintaining clarity, trust, and
consistency across all touchpoints.