Eyewear campaign portrait on black background

Model reaching toward camera in sunglasses

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Eyewear Campaign

Art Direction
AI Photography
AI Film

An AI-generated eyewear campaign developed across photography and motion.

The project focused on solving one of the most challenging aspects of AI-generated fashion content: product consistency. Maintaining the same model, the same eyewear design, and believable proportions across multiple images and video sequences required extensive prompt development, image iteration, and visual refinement.

Special attention was given to preserving the relationship between the glasses and the face, avoiding the common distortions often produced by generative models. The final campaign demonstrates how AI can be used to create coherent brand imagery while retaining product accuracy and visual credibility.